Course Description:
This training program provides a comprehensive introduction to digital marketing, covering its definition, types, methods, advantages, and disadvantages. Participants will gain practical knowledge on how to create effective marketing plans, build a loyal customer base, and use modern digital tools especially social media to reach and engage audiences efficiently.
General Objective:
To enable trainees to understand the basic concepts and methods of digital marketing and apply them effectively in the digital marketplace.
Target Audience:
1-Small and medium business owners
2-Beginner marketers and those interested in digital marketing
3-Entrepreneurs and e-commerce store owners
4-Graduates and students seeking a career in digital marketing
5-Professionals working in public relations or sales
تفاصيل الدورة
Course Description:
This training program provides a comprehensive introduction to digital marketing, covering its definition, types, methods, advantages, and disadvantages. Participants will gain practical knowledge on how to create effective marketing plans, build a loyal customer base, and use modern digital tools especially social media to reach and engage audiences efficiently.
Detailed Objectives:
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Understand the concept of digital marketing.
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Explain the origin and development of digital marketing.
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Learn the fundamentals and principles of marketing.
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Recognize the essential rules of marketing.
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Identify various digital marketing methods.
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Build a marketing plan tailored to the local community.
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Explain the art of customer interaction.
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Understand how to build a strong customer base.
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Recognize the impact of social media on marketing.
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Explain what pyramid marketing is.
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Learn how to build and manage customer relationships effectively.
