About course
Training Program Description:
Marketing management is the department responsible for strategic planning in an organization. Through proper planning, marketing management will lead the organization towards achieving its goals.
General Objective:
The general objective of this training program is to recognize marketing strategies by identifying the product, target audience, pricing, promotion, and distribution channels.
Specific Objectives:
Upon completion of this training program, participants will be able to:
1. Identify key information criteria in marketing management.
2. Recognize types of projects and the differences between them.
3. Identify types of products.
4. Develop product databases.
5. Determine target market segments.
6. Develop databases for target market segments (human resources).
7. Determine product costs and set selling prices.
8. Develop databases.
9. Recognize types of distribution and sales outlets.
10. Develop databases for types of outlets.
11. Identify elements of the promotional mix.
12. Determine differences in the promotional mix.
Target Audience:
This training program is designed for marketing professionals, business owners, and anyone interested in developing their marketing skills and knowledge
