Training Program Description:
This training program focuses on providing participants with a comprehensive understanding of marketing concepts and effective marketing strategies. It covers the fundamentals of marketing, its types, goals, and various stages, as well as the key characteristics of the marketing process and influencing factors. The program also distinguishes between marketing and sales, offering best practices for building successful marketing strategies, while discussing the advantages and disadvantages of modern marketing approaches.
General Objective:
To enable participants to understand the fundamental concepts of marketing and apply effective marketing strategies to help achieve organizational goals and enhance competitiveness in the market.
Target Audience:
1-Employees working in marketing and sales departments across various organizations.
2-Entrepreneurs and owners of small and medium-sized enterprises (SMEs).
3-Students and researchers specializing in marketing or business administration.
4-Individuals seeking to enhance their skills in modern marketing and strategic planning.
5-Public relations and media professionals interested in expanding their marketing knowledge.
تفاصيل الدورة
Training Program Description:
This training program focuses on providing participants with a comprehensive understanding of marketing concepts and effective marketing strategies. It covers the fundamentals of marketing, its types, goals, and various stages, as well as the key characteristics of the marketing process and influencing factors. The program also distinguishes between marketing and sales, offering best practices for building successful marketing strategies, while discussing the advantages and disadvantages of modern marketing approaches.
Detailed Learning Objectives:
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Understand the concept and importance of marketing.
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Explain the components of the marketing mix (4Ps).
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Identify the key steps in building a marketing plan.
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Distinguish between different types of marketing strategies.
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Discuss how to identify customer needs and expectations.
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Learn how to retain customers and attract new ones.
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Recognize the importance of customer care and satisfaction.
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Understand the principle: "We is greater than I" in teamwork.
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Discover the steps of a successful sales process.
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Learn the art of persuasion and traits of a persuasive salesperson.
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Identify the key responsibilities of an effective sales representative.
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Discuss long-term customer retention strategies.
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Explain the AIDA model and its role in marketing and sales.
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Understand what makes a salesperson stand out.
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Recognize buyer personality types and how to deal with them.
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Master modern selling techniques.
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Acquire skills to increase customer satisfaction.
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Learn how to leave a lasting impression as a sales representative.
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Understand powerful opening phrases in sales.
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Discover questions and statements that lead to successful sales closures.
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Learn how to impress and exceed customer expectations.
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Understand how customers want to be treated honestly and transparently.
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Recognize how salespeople expect customers to interact with them.
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Discuss the hidden reasons behind salespeople’s failures.
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Learn how to develop a positive attitude in the workplace.
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Conduct a self-assessment test to evaluate customer loss.
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Identify harmful phrases and words to avoid in sales communication.
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Derive the importance of using a self-evaluation questionnaire for performance improvement.
